They are notoriously known for their social media spats. 

And Piers Morgan, 52, couldn’t resist jibing his rival Lord Sugar, 70, as he made an appearance on Good Morning Britain on Wednesday morning. 

The duo poked fun at each other’s weight, much to the shock of Piers’ co-host Susanna Reid, and bravely took to the scales live on air, as they challenged each other to a weight loss challenge, with the loser having to cough up £5000 for charity.

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Frenemies: Lord Sugar, 70, and Piers Morgan, 52, brought their sparring to Good Morning Britain, as they playfully traded insults about each other's weight

Frenemies: Lord Sugar, 70, and Piers Morgan, 52, brought their sparring to Good Morning Britain, as they playfully traded insults about each other's weight

Frenemies: Lord Sugar, 70, and Piers Morgan, 52, brought their sparring to Good Morning Britain, as they playfully traded insults about each other’s weight

Albeit for a good cause, their challenge wasn’t without its fair share of insults, as Piers and Lord Sugar entertained viewers by bringing their playful spat onto the small screen. 

Show host Piers had mocked Lord Sugar over his weight and asked the star if he had put on a few pounds, leaving his co-host Susanna stunned and quizzing whether it was ‘appropriate’ for Piers to comment on his guest’s appearance. 

Piers had joked to Lord Sugar: ‘Are you chunking up a bit?’ prompting the businessman to confess he had ‘indulged’ over the summer, as he replied:’ I have put on 18lbs.’ 

Looking visibly uncomfortable, Susanna attempted to keep the sparring men in check, as she questioned: ‘Is it appropriate to ask if someone has put on weight?’

Cheeky: Piers had joked to Lord Sugar: 'Are you chunking up a bit?' prompting the businessman to confess he had 'indulged' over the summer, as he replied:' I have put on 18lbs'

Cheeky: Piers had joked to Lord Sugar: 'Are you chunking up a bit?' prompting the businessman to confess he had 'indulged' over the summer, as he replied:' I have put on 18lbs'

Cheeky: Piers had joked to Lord Sugar: ‘Are you chunking up a bit?’ prompting the businessman to confess he had ‘indulged’ over the summer, as he replied:’ I have put on 18lbs’

Although, Lord Sugar didn’t seem fazed by Piers’ abruptness and hit back by branding the news reporter a ‘beached whale’. 

‘Never you mind about me son,’ he said, before teasing: ‘Pot kettle, I saw you prancing around in the summer.’

Adding further insult, Lord Sugar then suggested that Piers’ wife, Celia, wants him to lose weight, before then challenging his frenemy to an impromptu weigh off. 

He suggested that the pair both try to shed a few pounds by the time he returns to Good Morning Britain for The Apprentice final, and whoever loses the least amount of weight has to send £5000 to Great Ormond Street Hospital.

Shocked: Their exchange seemed to leave Susanna uneasy, as she attempted to keep the sparring men in check, as she questioned: 'Is it appropriate to ask if someone has put on weight?'

Shocked: Their exchange seemed to leave Susanna uneasy, as she attempted to keep the sparring men in check, as she questioned: 'Is it appropriate to ask if someone has put on weight?'

Shocked: Their exchange seemed to leave Susanna uneasy, as she attempted to keep the sparring men in check, as she questioned: ‘Is it appropriate to ask if someone has put on weight?’

Head-to-head: Lord Sugar had challenged Piers to a weigh off, suggesting the pair both try to shed the pounds and the loser gives £5k to Great Ormond Street Hospital

Head-to-head: Lord Sugar had challenged Piers to a weigh off, suggesting the pair both try to shed the pounds and the loser gives £5k to Great Ormond Street Hospital

Brave: The duo then weighed themselves live on air, with Lord Sugar weighing in at 14st 3lbs and Piers was revealed to be 16st 6lbs - claiming his total was 'about right for my huge frame'

Brave: The duo then weighed themselves live on air, with Lord Sugar weighing in at 14st 3lbs and Piers was revealed to be 16st 6lbs - claiming his total was 'about right for my huge frame'

Head-to-head: Lord Sugar had challenged Piers to a weigh off, suggesting the pair both try to shed the pounds and the loser gives £5k to Great Ormond Street Hospital

At that, both Piers and Lord Sugar bravely decided to take to the scales live on air to record their weight. 

Lord Sugar had weighed 14st 3lbs, Piers was revealed to be 16st 6lbs, with him claiming his total was ‘about right for my huge frame’. And of course, the weigh-in provided only more room for the pair to mock each other, with Piers branding Lord Sugar a ‘blubber boy’, only to be called a ‘chubster’ in return. 

It wasn’t just their weight that provided means for teasing, as Lord Sugar couldn’t resist poking fun at Piers over his claims he is pals with Donald Trump. 

The TV personality ribbed: ‘Have you been to the White House yet?’ leading Piers to snap back: ‘I will bet you “£100,000 I will see Donald Trump in the White House before you.’

Lord Sugar had also joked that Piers had ‘auditioned for CBeebies’, while Piers described his foe as a ‘constant irritant’. 

At loggerheads: It wasn't just their weight that provided means for teasing, as Lord Sugar couldn't resist poking fun at Piers over his claims he is pals with Donald Trump

At loggerheads: It wasn't just their weight that provided means for teasing, as Lord Sugar couldn't resist poking fun at Piers over his claims he is pals with Donald Trump

At loggerheads: It wasn’t just their weight that provided means for teasing, as Lord Sugar couldn’t resist poking fun at Piers over his claims he is pals with Donald Trump

Boys will be boys: Lord Sugar had also joked that Piers had 'auditioned for CBeebies', while Piers described his foe as a 'constant irritant

Boys will be boys: Lord Sugar had also joked that Piers had 'auditioned for CBeebies', while Piers described his foe as a 'constant irritant

Boys will be boys: Lord Sugar had also joked that Piers had ‘auditioned for CBeebies’, while Piers described his foe as a ‘constant irritant

But despite their continuous jibes at each other, Susanna Reid couldn’t help but have her say on Piers and Lord Sugar, revealing that the duo actually ‘like’ each other on Twitter. 

Following their appearance on the show, she tweeted a photo of the pair, with Piers playfully holding a fist up towards Lord Sugar, and claimed: ‘They actually like each other. @gmb #SugarvsMorgan.’

Although, Piers couldn’t resist having the last word and was quick to tweet his co-star back, stating: ‘He likes me more than I like him.’

Later in the day appearing on lunchtime stalwart Loose Women, Lord Sugar joked that Piers would happily appear in their body confidence campaign.

He added: ‘No forget it love. No Piers would do it, blubber boy. He’d do anything for a bit of publicity. I like to keep in good shape.’ 

All for show? Despite their continuous jibes at each other, Susanna Reid couldn't help but have her say on Piers and Lord Sugar, revealing that the duo actually 'like' each other on Twitter

All for show? Despite their continuous jibes at each other, Susanna Reid couldn't help but have her say on Piers and Lord Sugar, revealing that the duo actually 'like' each other on Twitter

All for show? Despite their continuous jibes at each other, Susanna Reid couldn’t help but have her say on Piers and Lord Sugar, revealing that the duo actually ‘like’ each other on Twitter

Back in the day: Their comical feud dates back to when Piers had appeared on a celebrity version of The Apprentice in 2007 and had been fired by Lord Sugar

Back in the day: Their comical feud dates back to when Piers had appeared on a celebrity version of The Apprentice in 2007 and had been fired by Lord Sugar

Back in the day: Their comical feud dates back to when Piers had appeared on a celebrity version of The Apprentice in 2007 and had been fired by Lord Sugar

 Their comical feud dates back to when Piers had appeared on a celebrity version of The Apprentice in 2007 and had been fired by Lord Sugar – with the fierce judge later claiming he had ‘kick-started Piers’ TV career’ by letting him appear on the show. 

Speaking at the launch of the new series of The Apprentice, currently airing on BBC One, Lord Sugar teased: ‘It was me that launched his television career – seriously, absolutely serious. 

He wanted to do something in TV and he actually phoned me up when he heard Celebrity Apprentice was on, and he said, “Please can I do it?” and that’s the first time he appeared on television.’

Since their first fallout, nothing has been off limits, as the pair are continuously seen riling each other up on social media and trading slurs – much to the amusement of their followers. 

Entertaining! Since their first fallout, nothing has been off limits, as the pair are continuously seen riling each other up on social media and trading slurs - much to the amusement of their followers

Entertaining! Since their first fallout, nothing has been off limits, as the pair are continuously seen riling each other up on social media and trading slurs - much to the amusement of their followers

Entertaining! Since their first fallout, nothing has been off limits, as the pair are continuously seen riling each other up on social media and trading slurs – much to the amusement of their followers

Avoiding all: Fellow GMB presenter Charlotte Hawkins, meanwhile, managed to steer clear of Piers and Lord Sugar's feud on the show

Avoiding all: Fellow GMB presenter Charlotte Hawkins, meanwhile, managed to steer clear of Piers and Lord Sugar's feud on the show

Happy: She appeared in great spirits as she left the ITV studios

Happy: She appeared in great spirits as she left the ITV studios

Avoiding all: Fellow GMB presenter Charlotte Hawkins, meanwhile, managed to steer clear of Piers and Lord Sugar’s feud on the show

Beaming: Charlotte looked ever so glamorous in a fitted red frock and leather jacket

Beaming: Charlotte looked ever so glamorous in a fitted red frock and leather jacket

Beaming: Charlotte looked ever so glamorous in a fitted red frock and leather jacket

Off to rehearsal? She is currently starring on Strictly Come Dancing and is partnered with Brendan Cole 

Off to rehearsal? She is currently starring on Strictly Come Dancing and is partnered with Brendan Cole 

Off to rehearsal? She is currently starring on Strictly Come Dancing and is partnered with Brendan Cole 

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